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Seaside Heights & Seaside Park

Seaside Heights Boardwalk Shop Approved for Renovation, Expansion

Shoreline Apparel, a store on the Seaside Heights boardwalk with approvals to expand. (Photo: Daniel Nee)

Shoreline Apparel, a store on the Seaside Heights boardwalk with approvals to expand. (Photo: Daniel Nee)

The Seaside Heights planning board this week approved a proposal from a boardwalk business owner to renovate his store and expand it into what is presently an empty lot on Ocean Terrace.

Ron Yeffet, of Shoreline Apparel, proposed a 55-foot by 60-foot addition to the retail store, which is on the boardwalk, in the existing parking lot on this property that faces the street. The store is located at Ocean Terrace and Blaine Avenue. The store currently has a boardwalk-facing entrance. The new renovations include the design of a “shore house” style building that will face Ocean Terrace with its own entrance and aesthetic features. The street address of the property is 707 Ocean Terrace.

Shoreline Apparel, a store on the Seaside Heights boardwalk with approvals to expand. (Photo: Daniel Nee)

Shoreline Apparel, a store on the Seaside Heights boardwalk with approvals to expand. (Photo: Daniel Nee)


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Shoreline Apparel, a store on the Seaside Heights boardwalk with approvals to expand. (Photo: Daniel Nee)

Shoreline Apparel, a store on the Seaside Heights boardwalk with approvals to expand. (Photo: Daniel Nee)

The two-story addition will include retail sales on the first floor and storage on the second floor with decorative displays in the top windows, plus LED and recessed lighting around the newly-designed building.

“You don’t want to see boxes through the window,” Yeffet told board members, after a question was posed about the second floor usage.

The plan required one variance for a side setback, which was granted. Currently, there is an existing non-conforming front setback on the property which faces the boardwalk. That portion of the property will remain the same.


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