Lavallette life boat. (Photo: Daniel Nee)
Lavallette life boat. (Photo: Daniel Nee)

If early sales are any indication, Lavallette is looking toward a banner year for its beaches, officials said Monday night.

Councilman Michael Stogdill said the borough has sold more than 4,000 seasonal beach badges so far under the early-season discount program, amounting to approximately $231,000 in revenue. That is up from last year, which saw the borough setting beach attendance even amidst the uncertainty of the beginning days of the coronavirus pandemic.

“It was probably right around 150,000 to 160,000 [last year], but there were a lot of things up in the air,” said Stogdill. “It’s a nice number at this point, and we do sell the bulk of our [season] badges during the preseason – about 70 or 80 percent.”


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Borough officials said residents should take note that the early discount for seasonal badges expires May 31 instead of mid-June, as in the past. This is the second season with the revised schedule.

Seasonal badges are $50 per person and $20 for seniors 65 and older before the May 31 deadline. On June 1, the price rises to $60 per badge, though the senior rate remains the same. Weekly badges this season will cost $35 (Saturday-to-Saturday) and daily badges will cost $12. There is no charge for all disabled veterans of any military service and all military service personnel on active duty status.

Pre-season badges must be ordered in advance, with details provided on the borough’s website. The badges will then need to be picked up at a designated time at a “badge shack” that is being built out of the Little League concession stand, located at the corner of Jersey City and Baltimore avenues, next to the library.

Badges can be picked up Tuesdays from 9 a.m. to 2 p.m. beginning in May and Fridays from 11 a.m. to 4 p.m. beginning in May. No direct sales will take place until June 7. Pre-season orders must follow the directions from the website, or they can be ordered at borough hall in the badge office prior to May 31.