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Lavallette Beach Badge Sales Fall Just Short of Record for 2016

Lavallette Boardwalk (Photo: Daniel Nee)

Lavallette Boardwalk (Photo: Daniel Nee)

Lavallette’s beach badge revenue was over the $900,000 mark for the second year in a row, but a Labor Day weekend characterized by uncertain weather and rough surf prevented the borough from breaking a record set in 2015.

Councilman Michael Stogdill said the borough ended the season having generated $902,390 in badge revenue, just a hair below last year’s $905,000.

“Senior badges, season badges, weeklies were all up, so in that sense it was a good summer,” said Stogdill.

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Daily badge sales were down slightly, he said. For years, the borough could not break the $900,000 ceiling, officials said, but the last two seasons have seen a remarkable recovery from Superstorm Sandy, with beach attendance up above pre-storm levels.

Stogdill also thanked beach staff, especially the lifeguards, at Tuesday night’s borough council meeting.

“There were a lot of incidents that really tested their skill and they literally saved lives,” he said. “They do their job and they do it well. We couldn’t ask for a better staff.”

“We’ll get this ramped up again for next summer and set a new record,” Stogdill added.

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