MTV’s Restore the Shore telethon, Nov. 15, 2012. (Photo: MTV)
Seaside Heights and Viacom, the parent company of MTV, have reached an agreement wherein the borough will receive an additional $125,000 from a telethon the cable network held after Superstorm Sandy struck in 2012
MTV aired a telethon to raise funds Nov. 15, 2012, two weeks after the storm struck, resulting in more than $600,000 having been donated to the borough. Among the items purchased is the large beachfront stage in town, which has helped bring significant revenue to borough business owners since it created a venue for A-list artists, such as Mumford and Sons, to perform.
Following months of negotiations and discussions in executive sessions of the borough council, Viacom agreed to donate an additional $125,000.
Borough Attorney Jean Cipriani said she could not disclose the details of the negotiations, or why they were necessary. A resolution passed at this week’s borough council meeting simply stated that the company agreed “to provide another $125,000 to Seaside Heights to aid in its rebuilding efforts.”
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