The newest iteration of MTV’s summer beach house programming will be heading back to the Jersey Shore this summer, but in an unlikely location.
Though sources have said MTV was looking to produce a show in Seaside Heights this summer, borough officials did not support a return of the network to town, leaving producers to look elsewhere. MTV announced this week that their new location will be in Loveladies, an ultra-wealthy section of Long Beach Township on Long Beach Island.
“MTV channel talent, Nessa (“Girl Code”), Cody Christian (“Teen Wolf”) and Chico Bean (“Wild ‘n Out”) will host the all-star beach party from a tricked-out, 90s-themed beach house located at the famed Jersey Shore,” the company announced in a press release. “The newest iteration of the ultimate summer party will play out via on-air interstitials along with exclusive behind-the-scenes and all-access Beach House content across MTV, Comedy Central and Spike social and digital channels throughout the month of June and showcase Mountain Dew Spiked Lemonade.”
Before “Jersey Shore” premiered in 2009, the cable network had twice hosted its annual “Summer Share” programming in Seaside Heights, most recently in 2002 when rappers, rock artists and celebrities drew hard-partying crowds to the boardwalk and beach. In recent years, however, Seaside Heights has eschewed its past media attention as it rebrands itself into a family-friendly resort community.
The summer programming in LBI will kick off June 8 with a public party at a park in Loveladies. Mountain Dew is sponsoring the production, which will lean heavily on social media-based content.
“Snapchat, Twitter and Facebook Live didn’t even exist when we last opened the MTV Beach House as the ultimate summer hangout for our audience 14 years ago,” said Matthew Newcomb, Vice President, Integrated Marketing, MTV. “We’re thrilled to partner with Mtn Dew Spiked Lemonade to bring back the Beach House in a totally updated way that speaks to a new generation of digitally native fans.”
Unlike “Jersey Shore” and some previous MTV productions, there will be no cast members permanently living in the house that is being used as a base for the programming, a representative from the network said.